#TAGR trader code

#TAGR trader code

“How can we connect digital and physical retail in a way that creates less friction for the customer and the business.'Ī good example of a simple blended tactic, would be a physical retailer placing a QR code on a product label in order for their customers to scan it to find out more information. We view TAGR as the newest and best stepping off point for embarking on the Blended Commerce transformation because it really speaks to the vision our founders had in the first place, and the problem statement that we zoomed in on. There are also many Omnichannel retailers that don’t have traditional bricks and mortar stores. Too big of a problem with not enough of a benefit to justify the cost.

There are many businesses out there that have separation between their digital and physical but still think about the Omnichannel experience deeply, in fact most businesses that understand and have well defined omnichannel strategy are not close to as focused on the Blended because it is quite often considered too difficult to address. In that way it can be said that it is part of the Omnichannel school, not the other way around.Ĭan a business be Omnichannel and not Blended or vice versa? Yes. To us it differs from Omnichannel as it speaks specifically to the relationship between traditional “bricks and mortar” physical retail and web based channels, as opposed to the more high-level Omnichannel that focuses on all the specific channels any business can sell through. Blended commerce or blended retailing is a retail development strategy best exemplified by the co-prioritisation of both online and traditional “in-store” experience in a retail business, with a specific focus on ensuring a seamless customer experience, and back-of-house operating model, between the two realms.